so i was just doing my mid afternoon click around when i spotted a fb post by shoptiludrop announcing the impending launch of asos australia. apparently it affords us a 'customised experience' in 'australian dollars' with 'seasonally appropriate offerings' which is all great but what's the catch???
the thing is we can already buy and search in aussie dollars, we have the option of free delivery and i have a feeling that 'seasonally appropriate' might mean the pieces we used to be able to buy on sale because of said differing seasons will now be moved to the aussie site at full price.
i'm guessing the savvy kids at asos have realised it may be cheaper to pack up all their end of season stock at once, ship it down here and then sell it as current stock. like a friend of mine said 'i doubt their doing this as a favour to us'. let's cross our fingers that we'll be given the choice to shop on either site rather than being automatically redirected to the aussie store.
do excuse the cynicism but this has to be a dollar decision on asos' part and that means we will ultimately be paying more. let's hope my chicken little pessimism really does turn out to be a mistaken belief that disaster is imminent.
i guess we won't have to wait long to find out, asos australia goes live mid-september...